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In iPhone devices, “Max” typically refers to the larger, premium variant of a particular model. For example:
iPhone XS Max, iPhone 11 Pro Max, iPhone 12 Pro Max, iPhone 13 Pro Max, iPhone 14 Pro Max, iPhone 15 Pro Max
The “Max” designation signifies a focus on larger screen size and sometimes includes additional features like improved battery life and enhanced camera systems, making it appealing to users who prioritize a larger display and premium features in their smartphone experience.